Advertising

My Garden Earth, the online sister publication to PBS’s Garden Earth hosted by garden guru Michael Weishan, offers both novice and seasoned gardeners a fresh perspective on the culture of cultivation. My Garden Earth is the premier online gardening magazine created to inform, teach, and inspire affluent readers to create beautiful and sustainable gardens. My Garden Earth’s experts and tastemakers offer how-to tips, landscape design ideas, visits to public gardens, history, culture, organic gardening, edibles, fun facts, and more.

My Garden Earth will deliver brand new issues six times a year and delivered right to subscribers’ inboxes. My Garden Earth will transport readers to beautiful gardens around the world and help them transform their own outdoor surroundings into nurturing spaces.

Rich Media Advertising Opportunities

Expandable banners provide a user-initiated panel to extend the ad beyond standard unit ad dimensions. The expandable ad runs in current ad positions and can include dynamic data, video streaming, interactive games, and so on. The expansion may be initiated on roll-over or on-click.

Advertising Rates:

Home Page Ad Unit

Dimensions

CPM Rate

Max File Size

Audio/Video

3rd Party

Expanded Leaderboard

728 x 90 push down to 728 x 270

$75 per M

100K

Yes

Yes

Standard Leaderboard

728 x 90

$65 per M

100K

Yes

Yes

Interior Page Ad Units

Dimensions

CPM Rate

Max File Size

Audio/Video

3rd Party

Expanded Web Button

300 x 250 expands left to 600 x 250

$60 per M

100K

Yes

Yes

Standard Web Button

300 x 250

$50 per M

100K

Yes

Yes

Footer

728 x 90 expands up to 728 x 270

$50 per M

100K

Yes

Yes

Filmstrip

300 x 600

$70 per M

100K

Yes

Yes

Design Fee, if necessary

Leaderboard Push Down Design: $1,750 (one-time fee)
Filmstrip Design: $2,000  (one-time fee)
Footer Design: $1,750  (one-time fee)
Web Button (expand) Design: $1,500  (one-time fee)

*If video is added to any ad unit an additional fee of $1,000 will be added

General Ad Guidelines

  • Ad materials are due a minimum of five business days prior to campaign launch.
  • MyGardenEarth reserves the right of final approval on creative assets.
  • All creative changes must be approved by MyGardenEarth or risk being removed from the site.
  • Any advertisement which has a detrimental impact on the site, or causes a negative user experience will be pulled from the site without notice.
  • All creative must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
  • The advertising content must be clearly identifiable as an advertisement, as opposed to a link within site content.
  • Advertisers must be clearly identified by name in at least one frame of the advertising content.
  • Ad units that have a white or partially white background must be bound by a visible one (1) pixel non-white box built into the graphic. Creative must still meet size specifications with border.
  • Ad units must have a linking URL that resolves to an active page.

Controls

  • Expand: Must be user-initiated
  • Expand: Panels must close in same method as expanded and include a close button
    • Expand on mouse-over must collapse on mouse-off
    • Expand on-click may collapse on-click
  • Audio: Must be user-initiated on click and include a “Mute” button. Audio must stop when the panel is closed.
  • Video: May be user-initiated for auto-play; if auto-play video cannot exceed 30 seconds, file size: 2.2 megs.
  • Video: Must include “Play” and “Stop” buttons.

Rich Media/Flash Ad Guidelines

  • Please allow ten business days for testing and review of all rich media.
  • MyGardenEarth accepts advertising from a pre-approved set of rich media providers. All other Rich Media Providers considered are subject to testing and approval.
  • Back up image file (JPEG or GIF) must be submitted with all flash and rich media placements.
  • All Flash and third party creative must open a new window.
  • Rich Media units will not be served to mobile devices.

Ad Serving

Rich Media ad units must be served by an accepted third party vendor.

Flash

Flash FLA files must be included with a SWF file upon request, and must be in version 5.0 or below.

  • Hard coded URLs are not allowed
  • An image file (JPEG, GIF) will be served to browsers that do not have a compatible Flash Plug-In